2020 Toyfair finally ended last week. It was nice, not amazing, not horrible just nice. Still, it was definitely better than last year Toyfair and last Wonfes.
Lots of old toy brands got rebooted this year, so I'll start with that:
Micro Machines- the vehicles chosen are so boring, it's clear they relied too much on the micro gimmick and the "brand recognition".
Care Bears- I feel ambivalent about the new designs; on the one hand I like how cratoony they are, having different expressions and more symmetrical/well made faces in plush form. On the other hand, their design is a bit too calarts and they don't have embroidered symbols though that's been the case for years ever since the original ones.
The new style is prefect for flocked figures, sadly non were shown, instead they had stupid electronic ones that sang Care Bear themed "We Will Rock You" and it's annoying and cringey as you can imagine.
MOTU- I'm so sick of the same original MOTU designs, Mattel ran them into the ground with the Classics line and the Repros. The new Origins line is so uncreative and lazy, for playline that supposedly meant to kids, it's main appealing is for hardcore fans who will buy the same shit forever and ever. The more I see them, the more I hate them. Meanwhile, She-Ra Classic action doll line is dead because Mattel can't into international adult collectors market Fuck this gay earth
Polly Pocket- It baffles my mind and saddens me how NuPolly Pocket still runs while Shopkins Lil' Secrets dies a silent death I have to admit the new sets have improved greatly and some of them are bretty good minifigs are still shit though
Now for the honorary mention of the few rare non-licenseshit lines seen on Toy fair:
Mutaters- very 90's and somewhat Street Sharks-like toyline. The inside brains and spaceship are great gimmicks, however the articulation is poor (though it could be changed as this not the final prototype), majority of weapons are lame, useless and unnecessary slime gimmick as well as electronic light&sound effect gimmick for the spaceship which would jack of the prices and reduce even more the small chances of this non-licenseshit line to succeeded, I highly doubt this toyline would last.
Snap Ships- modular line of Sci-Fi vehicles which comes along with a minifigs of either The Forge (good guys) or The Komplex (bad guys) accordingly. This line gives me a lot of 2000's vibes from the toys themselves to the packaging and I love it! If it turns out the minifigs can sit inside the vehicles, then this line is prefect. It has so much potential and I can see them making Mecha suits eventually.
Star Dusk- Hipster adult collector line with the background story of "Uncle Ted was right-the Sci-Fi novel" - https://foxforgetoys.com/
. The designs are cool, but these are going to be 6" with 5 PoA made of resin. Who wants this shit?! IT'S 6" WITH 5 POA! WHO WANTS THAT?!
As for my expectations >>344
the first one didn't fulfilled and the third one sorta did.
Moose Toys booth was very underwhelming , they went back to their cheap blind bag crap bad habit now Garret Sander is wasted there as much as he was under Mattel
. The new Goo Jit Zoo waves are nowhere near as creative and varied as the first one **no new Wolfpain REEEEEEEE* and in addition they will have licenseshit Marvel. It's extra shame because the new waves have better quality with the separate molded clothes instead of painted ones. Treasure X Aliens which was the only great one is soon coming to an end and now they moved into deep Sea theme, not great, not terrible.
Panda Money did show up, but there was nothing new. They probably tried to pitch their toyline to retailers, hopefully they succeeded.
Non of the new McFarlane Fortnite figures were to my liking.